The Training of a Focus Group Moderator
Introducing the most effective guide to moderator training, development and success.
This 200 page manual delivers all of the tools, approaches, and methods required to be a highly skilled, highly valued focus group moderator. The author provides invaluable insights and guidance based on over 30 years of extensive moderating experience.
The Training of a Focus Group Moderator covers every aspect of moderating and qualitative consulting:
- project management
- research designs
- crafting discussion guidelines
- utilizing dynamic techniques
- writing actionable analysis
- key issues and answers
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- focus group facility criteria
- developing recruiting materials
- orchestrating the discussion
- respondent management
- solutions to challenges
- real world examples
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Written in an easy-to-follow manner, The Training of a of Focus Group Moderator is the actionable, complete instructional resource for in-house moderators and aspiring independent moderators. It is like taking a professional course in effective focus group moderating.
$99.95
(Regularly Priced at $129.95)
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